Marketing Management Concentration

Marketing Concentration

Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

Marketing Concentration Checklist

Please visit the concentration checklists page to download the checklist for MBA students that is appropriate for you based on your start semester. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.

Questions regarding concentration requirements should be addressed your MBA advisor or with the Marketing Faculty Concentration Advisor.

Dual Concentration Program

Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:

  • Required courses acceptable for either concentration: 523, 581, 582, 586, 588
  • Two additional operations management electives from: 521, 525, 532

Marketing Faculty Concentration Advisor

Mary Margaret Rogers

Department Contact Information

Steven Yourstone

Bobbie Murray