Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.
Download the Marketing checklist for MBA students. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.
Questions regarding concentration requirements should be addressed your MBA advisor or with the Marketing Faculty Concentration Advisor.
Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:
MBA Application Best Consideration Dates for Domestic Students
MBA/MACCT Application Deadlines for International Students
Masters of Accounting (MACCT) Application Deadlines