MBA Marketing Concentration Checklist

All concentration information effective for students admitted Fall 2017 or after.

Concentration Overview

Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

Job opportunities exist in advertising agencies, consulting firms, entertainment firms, government, industrial firms, international firms, manufacturing firms, marketing research firms, marketing specialist firms, media, product testing laboratories, public relations firms, retail firms, self-employed, purchasing, service firms, and wholesaling firms. Employers of Marketing Management graduates include General Motors Truck & Bus Group, IBM, John Hancock Financial Services, Rick Johnson & Company, Inc., Ford Motor Corporation, Intel, J.C. Penney, Neiman-Marcus, KOB-TV, Pfizer, Inc., Sandia Labs, and Sherwin-Williams Company.

Concentration Requirements

The MBA Marketing Management Concentration requires 12 hours of coursework above the required core courses. MGMT 522 is a pre-requisite for all graduate marketing courses. There are three required courses, MGMT 580, 581 and 582. In addition, one electives must be chosen from MGMT 586, 588 and 635. Other Anderson School or UNM courses may be substituted with prior written consent of the faculty advisor. In the list below the semester in which the course is normally taught is shown in parentheses. If no semester is shown the semester the course is taught varies. Students should refer to the course schedule for more information.

Required Courses

MGMT 580Buyer Behavior (3) - Prerequisite: MGMT 522
MGMT 581Research for Marketing Management (3) (Spring)- Prerequisite: MGMT 501 and 522
MGMT 582Marketing Strategy (3) (Fall)- Prerequisite: MGMT 522

Plus one course from

MGMT 586Strategic Logistics Management (3) (Spring) - Prerequisite: MGMT 520
MGMT 588Supply Chain Strategy (3) (Fall) - Prerequisite: MGMT 520
MGMT 635Data Analytics (3)

Dual Concentration Program

Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 18 credit hours. To achieve the dual concentration the following courses should be selected:

  • Required courses to complete the dual concentration: 521, 581, 582
  • Choose two dual electives from: 523, 586, 588
  • Choose one additional operations elective from: 523, 525, 586, 588

You are your own best advisor. You should know the requirements for graduation and how you are going to fulfill them. The Marketing Faculty and Anderson MBA/MACCT Advisor are available to assist you in planning your curriculum. You should seek advice prior to making important decisions.

Marketing Faculty Advisor

Dimitri Kapelianis