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Marketing Management

Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

Careers in Marketing

For an overview of careers in marketing, including average yearly salaries and sample occupations, please review the Careers in Marketing handout. For additional questions and career guidance, please consult Anderson Career Services.

Marketing Concentration Checklist

Download the checklist for MBA students that is appropriate for you based on your start semester. Please use this worksheet as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress.

Questions regarding concentration requirements should be addressed with your MBA advisor or with the Marketing Faculty Concentration Advisor.

Dual Concentration Information

Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:

  • Required courses acceptable for either concentration: 523, 581, 582, 586, 588
  • Two additional operations management electives from: 521, 525, 532

Marketing Faculty Concentration Advisor

Mary Margaret Rogers


Department Contact Information

The Marketing Concentration falls within the Department of Marketing, Information Systems, Information Assurance, & Operations Management (MIDS). For more information on this department, including contact information for the department chair, please visit the MIDS Department Website.