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Marketing Management

Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

Marketing Concentration Checklist

Please use the concentration checklist as a guide to satisfy your graduation requirements. Check off the courses as you complete them to keep track of your progress. If you are pursuing a catalog year prior to Fall 2017 or you have general questions regarding concentration requirements, please consult with the Marketing Faculty Concentration Advisor.
Checklist for students admitted for Fall 2017 or after:

Careers in Marketing

For an overview of careers in marketing, including average yearly salaries and sample occupations, please review the Careers in Marketing handout. For additional questions and career guidance, please consult Anderson Career Services.

Dual Concentration Information

Students may pursue a dual concentration in Marketing and Operations Management by taking as few as 21 credit hours. To achieve the dual concentration the following courses should be selected:

  • Required courses acceptable for either concentration: 523, 581, 582, 586, 588
  • Two additional operations management electives from: 521, 525, 532

Marketing Faculty Concentration Advisor

Dimitri Kapelianis


Department Contact Information

The Marketing Concentration falls within the Department of Marketing, Information Systems, Information Assurance, & Operations Management (MIDS). For more information on this department, including contact information for the department chair, please visit the MIDS Department Website.